I BUILD DESIGN ORGS THAT MOVE BUSINESS OUTCOMES

Strategy is the work. Design is how I execute it.

90%

Reduction in onboarding time-to-revenue
$1M → $10M+ ARR at Orderful

$15M

Series A closed via
design-led pitch at CirrusMD

$MM

Executive budget secured
through design vision at DAT iQ

20+

Acquired products unified
into one platform at TrueCommerce

I've built design functions inside organizations where design had no seat, no system, and no precedent. Pre-funding startups. Post-acquisition platforms. Companies at the kind of inflection point where the next decision either compounds or collapses. The work is never just delivery — it's establishing design as a strategic capability, earning executive alignment, and closing the distance between vision and market impact.

View work ↓

dollarhide.design

Why it matters now

The operating model I've run for 25 years is now the model the industry is converging on — lean teams, high ownership, outcomes tied directly to the business. AI accelerates that dynamic. I've integrated it deeply enough to know where it extends a design leader's leverage and where it introduces risk that doesn't surface until it's expensive. That's not a differentiator. That's the standard.

TrueCommerce20+ products → unified platform · $180M global org

FINSYNC39% match lift · 6-month engagement

CirrusMD$15M Series A closed via design · Kaiser + Aetna

CirrusMD$10M ops savings · 160hr deploy → 2hr · 50 customers

DAT iQIndustry-first freight intelligence · $MM budget secured

STARZChromecast docs — better than HBO + Netflix per Google

Orderful90% reduction in time-to-revenue · $1M → $10M+ ARR

Sling TVHeadhunted by CPO · Channel Navigator · 6 platforms

IreeMay€1.93M match funding secured via design