Design Leadership / Product / Systems
I help organizations move through complexity: finding the real constraint, challenging assumptions, and designing products, systems, and teams that turn impossible problems into progress.
See My Work ↓[01]
I look beyond the screen to understand the full system: the customers, products, technology, operations, and economics—so we can solve the real problem, not just the symptoms.
More About How I Think →[02] Real Complexity. Measurable Progress.
[03] B2B // Systems Work
Redefined a fragmented portfolio and created a unified platform to simplify, scale, and modernize the business.
Reduced integration time from 90 days to 9 by designing a self-service EDI platform for modern teams.
Reduced deployment effort from 160 hours to 2 hours by rethinking the operating model and experience.
Reduced integration time from 90 days to 9 by designing a self-service BI platform for modern teams.
[04] My Approach
[05] B2C // Consumer Work
Led 4 designers across web, iOS, Apple TV, Roku, and Fire TV for Common Sense Media. Introduced quiet content suppression, a behavioral design insight no streaming platform was building.
Designed core experiences for a live TV streaming service used by millions.
Interaction design and product experiences for a global entertainment brand.
[06] Design Leadership
I've worked in startups, established companies, post-acquisition portfolios, and organizations facing technical and business constraints that aren't going away.
You don't always get the ideal team, a clean roadmap, or perfect research. But you can always find a way forward.
More About My Leadership →[07] About
From teaching college design at 23 to building products across 10+ industries. I've spent 25 years helping organizations turn complex problems into meaningful products and businesses.
About Me →[08] Let's Build What's Next
If you're shaping a product, growing a design team, or untangling what comes next, I'd like to hear about it.
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