I connect customer truth, business intent, and craft—then give people room to do their best work.
Representative engagements, framed around the design challenge—not the logo wall.
Built the design function from scratch. Architected an onboarding transformation that compressed time-to-revenue by 90% and unlocked a new market segment through WebEDI. Four years, full product design ownership.
Zero-to-one build as a founding team member for DAT iQ. Collaborated with the PM to set the vision, IA, and design direction. Secured millions in executive budget through a multi-year roadmap vision.
Joined pre-Series A when the company nearly ran out of money. Design-backed product work was part of the pitch narrative through a $15M raise. Invented Color Math, an automated deployment pipeline that eliminated $10M in operational costs across 50 enterprise customers. Advanced Provider Support cut encounter time by 46%.
Led 4 designers across web, iOS, Apple TV, Roku, and Fire TV for Common Sense Media. Introduced quiet content suppression, a behavioral design insight no streaming platform was building.
Rearchitected the account model, from role-as-identity to Base Account + role layers, solving the hybrid user problem at the structural level. Full platform: deal flow, syndicate, mobile app.
Embedded in Sling's innovation lab, Acumen Digital, with unrestricted mandate. Led a cross-vendor team of 4 designers across six platforms. Designed the Channel Navigator, the à la carte channel lineup builder.
Pivoted from a Creative Director in marketing to streaming pioneer. Built apps across 7 platforms. Introduced flow state thinking to content discovery, designed navigation around movie poster artwork, and produced partner documentation that made Google a true believer.
Hands-on enough to see the details. Senior enough to shape the system around them.
A career moving from craft, to products, to the conditions that make both better.
Taylor brings calm to the hard part: finding the right problem, aligning the room, and helping a team make the work stronger.
Product & Engineering Partner
Collaborator Perspective
Thinking on building design orgs, earning executive alignment, navigating inflection points, and the craft of leading through uncertainty.
I spent most of my career turning technology into products. This summer, I decided to see what would happen if I used those same skills to build something completely different.
02AI will reward demonstrated capability, not keyword optimization. The hiring system isn't broken because there isn't talent. It's broken because we've optimized for efficiency instead of capability.
03On Color Math, WebEDI, and the work that almost did not ship — and why holding the position long enough is the whole job.
Let's talk
If you're shaping a product, growing a design team, or untangling what comes next, I'd like to hear about it.
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