Selected work
08 case studies
Orderful · 2021–2025 · Head of Product Design
From 90 Days to 9: How Redesigning EDI Onboarding Scaled Orderful to $10M ARR
Built the design function from scratch. Architected onboarding transformation that compressed time-to-revenue by 90% and unlocked a new market segment through WebEDI. Four years, full product ownership.
90%reduction in time-to-revenue
$10M+ARR scaled during tenure
WebEDInew market segment unlocked
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DAT Freight · 2020–2021 · Founding Design
Founding the Industry's First Freight Intelligence Platform
Zero-to-one build as a founding team member. Set product vision, IA, and design direction. Secured millions in executive budget through a multi-year roadmap vision.
$MM budget secured · 5 legacy tools → 1 platform
CirrusMD · 2015–2019 · Director of Design
Reconnecting Patients & Physicians in 90 Seconds — and Closing the Series A
Joined pre-Series A when the company nearly ran out of money. Design-led work directly contributed to closing $15M in funding. Invented Color Math for enterprise theming. Advanced Provider Support cut encounter time by 46%.
$15M Series A via design · 46% faster encounters · Kaiser + Aetna
Sensical · Q1–Q2 2021 · Principal Designer
Safe Streaming for Kids. Smart Controls for Parents. 5 Platforms.
Led 4 designers across web, iOS, Apple TV, Roku, and Fire TV for Common Sense Media. Introduced quiet content suppression — a behavioral design insight no streaming platform was building.
5 platforms shipped · Child psychologist-informed design
AngelMD · 2019–2020 · Head of Design
Redesigning How Physicians, Investors & Founders Invest Together
Rearchitected the account model — from role-as-identity to Base Account + role layers — solving the hybrid user problem at the structural level. Full platform: deal flow, syndicate, mobile app.
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IreeMay · 2020–2021 · Lead Designer
Design Work That Secured €1.93M in Irish School System Funding
Co-founding design partner. Built the initial platform that unlocked match funding from the Irish secondary school system. Three user segments: students, parents, counselors.
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