Strategy is the work. Design is how I execute it.

90%
Reduction in onboarding time-to-revenue at Orderful
(company scaled $1M → $10M+ ARR over the same period)
$15M
Series A raised at CirrusMD; design-led
product narrative was part of the pitch
$3M
Executive budget secured for a
multi-year roadmap I designed at DAT iQ
20+
Acquired products unified
into one platform at TrueCommerce
$1.96M
Unproven spend avoided via a $40K validation
pilot I pushed for at FINSYNC (against CEO resistance)

Executive product designer brought into complex, ambiguous situations where the product, system, or path forward isn't obvious. Operates across product strategy, platform architecture, systems design, executive alignment, and hands-on execution—turning fragmented products and unclear business problems into scalable systems and measurable outcomes.

Career impact includes design-led work contributing to a $15M Series A, securing $3M in executive investment, reducing customer time-to-revenue by 90%, eliminating approximately $10M in operational costs across 50 enterprise customers, and helping transform products and businesses from early-stage concepts through enterprise-scale platforms.

Currently focused on AI-native product execution, platform consolidation, onboarding, workflow automation, and the practical application of AI to complex enterprise products.

View work ↓
dollarhide.design
TrueCommerce20+ products → unified platform · $180M global org
FINSYNC39% match lift · 6-month engagement
CirrusMDDesign lead through $15M Series A raise · Kaiser + Aetna
CirrusMD$10M ops savings · 160hr deploy → 2hr · 50 customers
DAT iQIndustry-first freight intelligence · $3M budget secured
STARZChromecast docs — better than HBO + Netflix per Google
Orderful90% reduction in time-to-revenue · $1M → $10M+ ARR
Sling TVHeadhunted by CPO · Channel Navigator · 6 platforms
IreeMayDesign partner through €1.93M match funding raise
TrueCommerce20+ products → unified platform · $180M global org
FINSYNC39% match lift · 6-month engagement
CirrusMDDesign lead through $15M Series A raise · Kaiser + Aetna
CirrusMD$10M ops savings · 160hr deploy → 2hr · 50 customers
DAT iQIndustry-first freight intelligence · $3M budget secured
STARZChromecast docs — better than HBO + Netflix per Google
Orderful90% reduction in time-to-revenue · $1M → $10M+ ARR
Sling TVHeadhunted by CPO · Channel Navigator · 6 platforms
IreeMayDesign partner through €1.93M match funding raise
Selected work 08 case studies
Orderful EDI platform
From 90 Days to 9: How Redesigning EDI Onboarding Scaled Orderful to $10M ARR
Orderful · 2021–2025 · Head of Product Design
Built the design function from scratch. Architected onboarding transformation that compressed time-to-revenue by 90% and unlocked a new market segment through WebEDI. Four years, full product ownership.
90%reduction in time-to-revenue
$10M+ARR scaled during tenure
WebEDInew market segment unlocked
View case study →
DAT iQ freight intelligence
Founding the Industry's First Freight Intelligence Platform
DAT Freight · 2020–2021 · Founding Design
Zero-to-one build as a founding team member. Set product vision, IA, and design direction. Secured millions in executive budget through a multi-year roadmap vision.
$3M budget secured · 5 legacy tools → 1 platform
CirrusMD telemedicine
Reconnecting Patients & Physicians in 90 Seconds — Through a Series A and Beyond
CirrusMD · 2015–2019 · Director of Design
Joined pre-Series A when the company nearly ran out of money. Design-led product work was part of the pitch narrative through a $15M raise. Invented Color Math — an automated deployment pipeline that eliminated $10M in operational costs across 50 enterprise customers. Advanced Provider Support cut encounter time by 46%.
$15M Series A · $10M ops savings · 46% faster encounters
Sensical kids streaming
Safe Streaming for Kids. Smart Controls for Parents. 5 Platforms.
Sensical · Q1–Q2 2021 · Principal Designer
Led 4 designers across web, iOS, Apple TV, Roku, and Fire TV for Common Sense Media. Introduced quiet content suppression — a behavioral design insight no streaming platform was building.
5 platforms shipped · Child psychologist-informed design
AngelMD healthcare investment
Redesigning How Physicians, Investors & Founders Invest Together
AngelMD · 2019–2020 · Head of Design
Rearchitected the account model — from role-as-identity to Base Account + role layers — solving the hybrid user problem at the structural level. Full platform: deal flow, syndicate, mobile app.
View case study →
IreeMay edtech platform
Design Work That Secured €1.93M in Irish School System Funding
IreeMay · 2020–2021 · Lead Designer
Co-founding design partner. Built the initial platform that unlocked match funding from the Irish secondary school system. Three user segments: students, parents, counselors.
View case study →
Sling TV 10-foot experience
Headhunted by the CPO to Pioneer America's First Live TV Streaming Service
Sling TV · 2014–2015 · Principal Designer · Acumen Digital
Embedded in Sling's innovation lab with unrestricted mandate. Led cross-vendor team of 4 designers across 6 platforms. Designed the Channel Navigator — the industry's first à la carte channel lineup builder.
6×
Platforms shipped
CPO-direct
Unrestricted innovation mandate
Channel Nav
Industry-first feature
STARZ Xbox streaming
Chromecast Documentation Google Called Better Than HBO and Netflix
STARZ · 2013–2014 · Senior UX Designer
Pivoted from Creative Director in marketing to streaming pioneer. Built apps across 7 platforms, introduced flow state thinking to content discovery, designed navigation around movie poster artwork — and produced partner documentation that made Google a true believer.
7×
Platforms shipped
#1
Google's Chromecast partner docs
PLAY
Flow state streaming R&D
Active Projects In progress

Alongside full-time leadership roles, I build independent products end-to-end to stay hands-on with craft and stay sharp on execution — this is deliberate range, not a distraction from full-time commitments.

Brass & Bunker Co
Brass & Bunker Co
Brand & Product · Active
Building a brand and product line from scratch — identity, packaging, and go-to-market. Active work.
View case study →
GravPack
GravPack
Mobile App · Active
Emergency readiness and supply inventory app. Designing and building the full product — architecture, flows, App Store launch. Active work.
View case study →
Saturday Yard Co
Saturday Yard Co
Brand & Product · Active
Lawn care brand built for the Front Range — identity, positioning, and two custom-built apps: a lead generator that onboards customers and a route manager that handles job scheduling, drive times, and automated arrival and completion texts.
View case study →

Let's talk about
what we can build.

If you're hiring a senior design leader, scaling a product through an inflection point, or need a design executive who operates at the edge — I'd like to connect. 25 years of turning chaos into outcomes, across every industry that matters.

Connect on LinkedIn → View about page