Empowering Students with a clear path to their future

Role: Lead Product Designer / Timeline: Q4 2020 - Q3 2021

Designing a Tool to Help Students Chart Their Own Course

Empowering Students to Shape Their Future Through Design and Innovation

At IreeMay, I had the opportunity to design a transformative edtech platform focused on helping students discover and navigate their life paths by aligning their strengths, interests, and goals. The platform combines a quick online assessment, a supportive community, and an extensive support system to give students the tools, guidance, and resources to make informed decisions about their postsecondary journeys.

My design work played a key role in helping IreeMay raise $1.93 million in funding. The success of this fundraising effort was directly linked to the intuitive, user-centered design that made the platform engaging and impactful for students. The goal was to create an experience that was easy to use and offered real value to students and their support systems, helping them better understand and discuss the best path forward.

The platform’s online assessment was designed to be simple yet comprehensive, providing students with immediate, actionable insights. The community platform was created to foster a collaborative environment where students could access resources, mentorship, and courses tailored to their goals. Lastly, the support system was built to ensure students’ families, mentors, and advisors could collaborate to support their decision-making process.

Through thoughtful design and a deep understanding of students' needs and support systems, I helped create a platform that resonated with investors and users alike. This ultimately contributed to IreeMay's success and growth as a key player in the future of education and career development.

IreeMay strives to positively impact the lives of secondary school students by empowering them and their guidance counselors with a comprehensive program. The program is designed to assist students in identifying their unique strengths, interests, and passions and equips them with the necessary tools to align these with a fulfilling life journey.

Strengths

IreeMay helps identify your strengths and aligns them with potential career paths, empowering you to make informed decisions for your future

Interests

IreeMay uncovers and aligns your interests with potential career paths, helping you navigate your future with confidence and clarity.

Passions

IreeMay helps identify and align your passions with meaningful career paths, guiding you toward a future that excites and fulfills you.

Tailor Made Plans

IreeMay creates tailor-made plans to guide you in navigating your future, aligning your strengths, interests, and passions with your career goals.

PErsona Highlight: Tommy

Tommy is a 16-year-old high school student who feels uncertain about his future. With multiple interests but no clear direction, he struggles to understand how his strengths align with potential career paths. While passionate about technology and sports, Tommy often feels overwhelmed by the many choices and the pressure to decide on a future career.

Defintion + Goals

IreeMay enables students to identify their strengths, interests, and passions, creating personalized pathways for success. The platform enhances collaboration between students, parents, and counselors, driving informed decision-making and improving educational and career outcomes.

Business Goals

Maintain and drive scalable revenue growth
Drive business intelligence
Be the industry standard for EdTech globally
Identify emerging lines of business.

Product Goals

Seamlessness with all school programs in Ireland.
Increase user growth and adoption by lowering product walls for schools.
Best-in-class evaluation with trusted professionals in psychometrics
Reduce gatekeepers and improve product scalability
Collect product insights with data, metrics, and analytics
Establish realistic delivery timelines with KPIs

Design Goals

Promote the exchange of information, education, and community.
Service core interactions for students, parents, and counselors
Deliver experiences that allow users to learn, evaluate, and take action.

IreeMay is an edtech platform designed to guide students, parents, and school counselors through the complex process of educational and career decision-making. The platform offers personalized tools and resources for students to discover their strengths, interests, and passions while involving their support system to foster collaboration and informed choices.

IreeMay EdTech Platform

01. Student Features

Online Assessment: A quick and engaging assessment that evaluates students' strengths, interests, and goals, providing immediate, actionable insights into potential career paths and educational options.
Personalized Pathways: Tailor-made plans that align students' results with relevant career options, academic programs, and extracurricular activities, helping them better understand their direction.
Community Platform: A space for students to connect with peers, mentors, and industry professionals, offering support, advice, and resources to help navigate their future educational and career journeys.
Learning Resources: Access to curated courses, workshops, and materials based on their interests and career goals, empowering students to grow and build skills in areas that matter to them.

02. Parent Features

Progress Tracking: Parents can track their child's progress through assessments and pathway developments, keeping them informed and involved in their decisions.
Discussion Tools: Features that encourage productive conversations between students and parents, helping families understand, discuss, and support the chosen educational paths and career goals.
Resource Library: Access to articles, webinars, and other resources to help parents better understand their child's journey and provide the proper support at each stage.

03. School Counselor Features

Student Dashboards: Counselors can access and track the progress of all their students within the platform, monitoring the completion of assessments and personalized pathways.
Recommendation Tools: Based on individual student profiles, counselors can make personalized suggestions for courses, extracurricular activities, or even colleges and career options.
Collaboration with Parents: Tools that enable counselors to share insights and resources with parents, ensuring a cohesive support system for students throughout their academic journey.
Reports and Analytics: Detailed reports on students' strengths, interests, and progress, allowing counselors to provide targeted advice and interventions when needed.

04. Overall Features:

Integration Across Devices: Accessible across desktops, tablets, and smartphones to ensure that students, parents, and counselors can access the platform anytime, anywhere.
Supportive Environment: A holistic approach to career and education guidance, with features designed to foster collaboration, transparency, and an informed decision-making process.

IreeMay provides students with the tools and insights to maximize their educational journey. It also empowers parents and school counselors to participate actively in their support system. Together, these features help students chart a clear path to success.

Initial Design Work of the Groundbreaking EdTech Platform

Empowering Students to Navigate Their Future

IreeMay is an innovative edtech company designed to help students navigate their life paths by combining their strengths, interests, and passions. As the lead designer, I played a crucial role in shaping the user experience for this platform, which focuses on helping high school and college students make informed decisions about their education and future careers.

The initial design work focused on creating an intuitive, engaging user interface that could support IreeMay’s mission to empower students with personalized insights and resources. This involved designing a seamless online assessment that provides instant, actionable results and a community platform where students could access mentorship, resources, and expert guidance.

Another core component was the support system, which allowed students to share their findings with family and advisors, fostering meaningful discussions about their future. By carefully considering the needs of both students and their support networks, I created a platform that provided clarity, confidence, and direction.

The user-centered design approach and the depth of insight it offered helped IreeMay secure $1.93 million in funding. This initial design work was pivotal in bringing the platform to life and positioning it as a valuable tool for the next generation of learners.